PowerToolsSM
We've packaged our specialized superpowers to meet the needs of CEO's, SMB business owners, directors, and managers.
You might shop for ideas among these tools…
Turn your business switch to "on"
Your company brand critical element in your business development. We help you build a powerful foundation for your business growth.
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Company Naming
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Logo
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Tagline
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Brand Identity
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Product, & Service Branding
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Social Media Presence.
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And beyond,
We should start by focusing your business, products and services, sales and marketing, using proprietary thinking tools. This will have major impact on your engagement, website, social media, sales collateral, and customer experience, and ultimately sales….
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We brand and rebrand established companies, dvisions. programs and events…and startups. So people say "Yep, I want that…"
Plug in!
Strategic
Action Plan
Your business
strategy on steroids
This is business strategy designed as an action plan. No boilerplate, No meandering checklist. No 3-ring-binder babble.
We've helped companies integrate their efforts so their work is synergistic… refocus the business on most profitable components (and sometimes the ones that lead there)… change the "mix" of their offerings… sometimes the processes… and bridge the gaps that help a company gain more traction in their market.
Whether we look at your entire company, or focus on processes, marketing communication, targeted programs, and more.… we build an action plan with steps your team will understand. To help you do your best work, sell more and grow.
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Copywriting and Marketing Communication
Effective & Award-Winning, to speak to the interests of your prospects
Do words matter?
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Hell, yeah! Ideas resonate with people.
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Creative ideas, writing and visual approaches that are focused on the customer and producing business results help you position, engage and convert more powerfully. With a style that works for your audiences. We've won dozens of awards for this copywriting and creative direction.
Do it half-assed, and you get a mediocre result, at best. Do it well… and you engage your audience and crush it! Do any of your programs deserve less?
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Your website is your business. We don't just "build any ol' website" — because it's not a commodity. It must engage your prospects and help build your business.
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You will invest much more of your team's time (your money) in business development/sales/marketing than the cost of the website itself.
No way you want to work hard at building your prospect pipeline… only to lose them when they're not really engaged by your website....
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So what do we do? We'll bring out your best thinking, and ours. We'll give your site a fresh, new look with distinctive branding… award-winning copywriting… with content and functionality designed to engage and sell. Based on your brand and it's markets. Turning engagement into > Suspects > Prospects > Customers.
PowerCheck.sm
Tap your definitive Branding, Business & Communications Audit, with Custom Recommendations
Not quite sure your branding or rebranding is on target? Want an expert assessment of your strategic direction, business processes or marketing communications? In the middle of a lukewarm rebrand that might need refocus?
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MarketPower brings you fast, definitive consulting, assessment, and recommendations. These short-term smarts help you boost focus, efficiency and profitability.
Your PowerCheck is based on your needs:…
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— business, branding and marketing; strategy and communications content
— work with you to analyze your business and marketing direction
— website strategy and content
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— do we want to add a particular service or product…
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— review and tweak your marketing communications, including advertising, social and and promotional "concepts"
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— direct response marketing programs
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— product and service analysis and improvement
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— customized to your needs
Digital Marketing Communications
including Content, Marketing Your Brand, Targeted Product Marketing, Social Media, and Cross-Selling, to
engage your connections
So many companies are "just doing stuff" in the digital arena, and not producing much. We'll help you think through your digital efforts strategically,
We'll help you get your branded product and service messages out there, and bring inbound leads your way. We work to engage your audience. And shift prospects into customers. via Email. SEO. Targeted Blogs /Content Marketing. PPC. Retargeting. And with offline marketing such as direct mail and phone.
We may develop Social Media Strategy, new channels or refine them, broader-reach or targeted approaches, with a variety of tactical and creative copywriting tools. Customized to your business, and how we can produce the highest impact.
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And we'll help you take advantage of the biggest under-used asset you have — your database! — to cross-sell products and services.
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Working with your team or ours.
Certified Direct
MarketingBoost your leads and sales by marketing directly
on your terms
You get to call the shots with outbound Direct Response Marketing — you go directly to your customers to gain enhanced engagement, leads, sales, capitalize on Social. Primarily using email and high-impact direct mail. To existing or new channels we develop.
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Did you know that when your prospect holds a piece of direct mail n their hands, they engage 10X more neurons than when they scan on a screen? Mail delivers with formats, colors, textures, folding, embossing, multiple components, ++!
We bring you certified Direct Marketing expertise, and experience at the world's strongest DM agencies, for
targeted outbound lead generation.
Got a vexing business issue breathing down your neck?
We team up with you to help you address call kinds of isues that might slow you down…
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- "Problem Solving" (with a focus on objectives!) to address business or personnel issues...
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Executive and team coaching
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Business strategy…Marketing strategy...big-picture planning
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Developing a new product or service, from ideation and strategy, through brand and website execution
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Evaluating the consulting or marketing guidance you got elsewhere
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Definitive business decision-making for complex issues​
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Executive Coaching
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Meeting Facilitation — we're not passive observers, we combine this with expert consulting (For more click here)
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We work with you to think through the value of your existing products and services, — and help you make them stronger. So you can meet prospect interests ... sync with your company branding...develop engaging User Experience...and gain maximum value from your own offerings.
Our recommendations make a strong impact with improvements to products… changes in the way services are provided and delivered… product or service innovation… and repositioning them in the marketplace.
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We use a variety of strategic thinking tools for PowerBoost, including Structural Dynamics Consulting, UX Design, and Product Development thinking.
PowerUp Ideas!sm
We'll develop new ideas and thinking
We help you develop your products, services and ideas from scratch, or help move them forward.. Established
companies and startups.
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This is most frequently applied to Product or service development.... and customer experience design. It can also be a part of the process for developing business organization and leadership., and organizational change.
We use an flexible mix of valuable thinking tools, usually in combination, to help turn your ideas into successful programs and businesses, including...
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our remarkable Structural Dynamics Consulting Process
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Product Development Design Thinking, with ideation, examining our "thinking premises'...
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hypothesis, assumptions and risks
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Wireframing and Visualization
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Investor-oriented visualizations and presentations
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Present your company well, to really maximize your potential
Gain clients faster with stronger Business Development presentation. Gain investors faster, with stronger presentation of the business and its potential.
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Including One-To-One customized presentation, to win that gotta-have prospect. And we'll even help you present, if you like.
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If you want financial support, a half-baked investor presentation won't do. Every contract or investment opportunity is vital to your business.
We hit the bullseye with content, style and efficiency in the process — because we take better aim, using sharp consulting skills and processes.
If we need it, let's make it meaningful!
When research is needed, we do 3 kinds — Consultative, Qualitative, and Quantitative. Each has it's own place and time.
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Consultative is designed to explore opprotnities and new ideas, perhaps examine exisitng directions. The label is "consultative," and it should be more freeform, intelligently foll\lowing the input and insights of informed employees, customers or prospects.
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Qualitative is more likely to be used when we have a premise to explore, and we wan to check it out further.
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Quantitative should be used to gain insights into trends, to understand what customers overall want, specific items that can be measured.
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We brnig our skills to the party and have work with researchers to go beyond numbers, to gain real business insight.
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LinkedIn Profiles, Connections & Marketing
Connect with new leads and sales
Your prospects and customers will look you up — or people like you — on LinkedIn. Will they find you… and what will they find?
Be found by people who are looking for your specialities. Boost your personal and company branding. Connect directly with qualified business buyers and collaborators, and funnel them to your website or directly to you..
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We can provide expertise on LinkedIn prospecting and marketing, company page, content strategy, specialized social media management, LinkedIn advertising,
company-sponsored profile workshops, team coaching,
Business Process Improvement.
Work more efficiently, with better tools
If your process or technology is not keeping up your growth, our team can help shift that. Could be deconstrucing a business process, and reconstructng it to work more efficiently. Or to pass on specialized knowledge an employee has gained.
On the tech side, this might include CRM, customer dashboard, project management, integrated team scheduling, KPI outcome plan, online appointments, UI-UX, customized process or customer visualization tools. Could also be about non-tech processes, paper and materials flow, logistics, and more.
Integrate this with strong strategy, branding, and marketing, and you'll be able to identify what works best, measure results, and work more efficiently!
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Let's team up!
Ad Agency,
Developers,
Consultants
Support
We become a seamless part of your team, white-label or transparent. Providing expertise, value, and an expanded team for your business.
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This "eaming up" idea is done by the smallest and biggest marketing organizations in the world. Because specialties and integrating them…makes major difference in your results.
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We work with top ad agencies, management consulting firms, design and web development folks... if you're looking for a quality partner... let's talk.
Whether you're in a Fortune 1000 C-suite corner office... or a specialized consultant running your own business... you might want to try on the completely different kind of executive empowerment we call PowerCoaching.
We'll use our Executive Coaching superpowers to help you think through any difficult issue… make clear decisions… boost your effectiveness and achieve your goals in business or personal life.
"You can't cross a chasm in two leaps."
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So you might want to work with us to design your business actions to be integrated and build synergy.
> Strategic Thinking/Coaching >
> Product/Service Enhancement >
> Branding & User Experience >
> Website & Marketing Tools >
> Build Sales Team/Ambassadors >
> Targeted Direct Mail & Email >
> Lead Gen/Content/Social >
> Referrals/Retention/Grow>
Something Customized
Got some things in mind, not so easy to describe?
We often create packeges of customized services for Small Business owners (SMB / SME ) Click here for a QUICK SECRET
We've energized so many usual programs and projects. Much of what we do is customized
"Like what?"
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Everything from introducing a new communications technologies for major telecoms… to figuring out how to decide to relocate an cosmetic surgery center.
How to promote a refrigerated railway train that delivers orange juice …to improving a process for moving confidential papers through an organization.
A visual ordering system for a retail sign-making operation… to a presentation customized to an executive audience at a trade conference.
Transforming the business models of a multifaceted medical practice… and a truck-based service business that we're re-energizing post-Covid.
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We use our superpowers in consulting and problem-solving, research, decision-making, award-winning tactics and marketing communication to figure stuff out and make it work!
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You might want to have us help you develop that unusual idea to help make it successful!
Turn On The Power
Get going in the
right direction
Are you trying to figure out the best approach towards your business development, branding, or other issues… but want more than superficial plans?
We can set up a short-term program to explore and sort out next steps.
We'll turn on the power.
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Grab a cup of MarketPower
