ARE YOU GAINING PRACTICAL EFFECTIVE BUSINESS INSIGHT?
“Quality is never an accident. It is always the result of intelligent effort. There must be the will to produce a superior thing.”
― John Ruskin
You can take all kinds of action to develop your business — but are you thinking strategically about where you want to go… how to get there efficiently…how to gain higher value?
In a world of fast-to-execute "Tactics"… Strategic Thinking rules! But to be more effective, you want real business, branding and marketing insight !
Our innovative strategic thinking is not "looseleaf binder babble"…it helps you…
-
develop stronger, calibrated direction
-
gain profitability faster
-
be more efficient — sometimes adjusting your compass by 8° or 10° makes the difference between missing or hitting your target
-
leapfrog beyond "quicksand thinking" that you know about, or is elusive
-
clarify and "deconstruct" complex issues across the business and resolve them effectively — such as employee and team. logistics, internal communications, hiring, boosting key processes, and more
-
discover better ways of offering and positioning your products and services… address company branding effectively, as needed
-
complement the skills and perspectives of owners and business leaders, with insight and coaching
-
ideation and implementation, bringing on select team players, as needed
-
gain real traction in the marketplace.
We help your business with rare strategic thinking skills you won't find elsewhere. And a fresh unbiased viewpoint. Bringing you efficient and unusual Fractional CMO capabilities, on a program basis, or with ongoing support — that "Fractional CMO" role is not just startegicplanning, but extend through can developing campaigns with creative direction and copywriting, and/or coaching your team
That means you add an exceptional strategic partner to help set direction and manage programs… and a "force multiplier" to help your team amplify their impact. Fancy words, practical results.
Real insight rocks.
ARE YOU GAINING PRACTICAL EFFECTIVE BUSINESS INSIGHT?
“Quality is never an accident. It is always the result of intelligent effort. There must be the will to produce a superior thing.”
― John Ruskin
“Don't confuse "activity" with "progress.”
― Joel Alpert
MarketPower
You can take all kinds of action to develop your business — but are you thinking strategically about where you want to go… how to get there efficiently…how to gain higher value?
In a world of fast-to-execute "Tactics"… Strategic Thinking rules! But to be more effective, you want real business, branding and marketing insight !
Our innovative strategic thinking is not "looseleaf binder babble"…it helps you…
-
develop stronger, calibrated direction
-
gain profitability faster
-
be more efficient — sometimes adjusting your compass by 8° or 10° makes the difference between missing or hitting your target
-
leapfrog beyond "quicksand thinking" that you know about, or is elusive
-
clarify and "deconstruct" complex issues across the business and resolve them effectively — such as employee and team. logistics, internal communications, hiring, boosting key processes, and more
-
discover better ways of offering and positioning your products and services… address company branding effectively, as needed
-
complement the skills and perspectives of owners and business leaders, with insight and coaching
-
ideation and implementation, bringing on select team players, as needed
-
gain real traction in the marketplace.
We help your business with rare strategic thinking skills you won't find elsewhere. And a fresh unbiased viewpoint. Bringing you efficient and unusual Fractional CMO capabilities, on a program basis, or with ongoing support.
That means you add an exceptional strategic partner to help set direction and manage programs… and a "force multiplier" to help your team amplify their impact. Fancy words, practical results.
Real insight rocks.
PowerConsulting is available
ala carte… as part of PowerPlanning Business Strategy… or as part of your package of customized Quarterly Support
PowerConsulting
We'll help you level-up across your business, with powerful, breakthrough strategic smarts
We bring you a truly unique approach that combines innovative strategic thinking and methods… plus huge experience working with solopreneurs to Fortune 500.
We'll be your strategic partner and "force multiplier," thinking things through with you, managing programs, getting more done, using advanced and efficient consulting thinking. You can choose to work with us on a program basis, or gain steady support as as Fractional CMO.
• • •
How does this "strategic thinking" typically play out?
PowerConsulting — we work in partnership with business owners and managers to help address issues and opportunities (beyond a "problem solving" orientation, to producer longer-term results). We clearly define key issues, so we can get at their real cause… and produce the desired results.
PowerPlanning — we'll work with you to chart your overall business direction (see below),
PowerCheck — Tap a straightforward analysis, of your Branding, Marketing Communications, Business Processes with Custom Recommendations
Digital Decision-Making — combined with consulting, is the fastest, clearest sure way to make decisions that really work for you, that you've ever seen
PowerBoost — evaluate and develop your products and services to the next level (or invent new ones!).
Marketing Strategy — to ensure your business can capitalize effectively and efficiently on your current audience, and expand those targetable audiences… developing the right programs, messaging, offers, and followups.
Customized Strategic Programs & Presentations — for new product development, to address vexing issues, producing events, new business, investors…we'll help you address the challenges you're facing, with an organized strategic thinking approach and next steps
PowerCoaching — Supporting executives in to sort through issues, make vexing decisions, establish accountability,
Of course we can discuss and tell you more. We use specialized skills and customize our services to meet your interests
PowerPlanning
No more "3-ring binder babble"! We define and map your do-able Strategic Action Plan
This strategic process is comprehensive and completely practical, providing an outlined plan for advancing all areas of the business.
We might start with Digital Business Analysis, a smart & efficient assessment tool to give you a snapshot of the business as it is now, so we can design and build programs and actions that work.
This is not Artificial Intelligence — it brings out the best real intelligence from you, your team, and us. It usually includes initial consulting conversations, then 2-days of highly-focused off-site thinking (flexible process), to put the game plan together.
PowerPlanning results in a clarity of vision shared by all… usually includes PowerBranding… an accountable action plan… and engagement among your employees which likely surpasses anything you've done before.
We can help hand this off to your team, or support you along the path of your company growth.
PowerBranding
Strategic & Creative Expertise To Transform Your Brand Impact
Our branding and ReBranding for Small-Medium Business (SMB/SME) is highly strategic,designed to produce tools that accelerate your engagement with prospects and clients.
We work with you on the business brand, and it's products and services. And if those products and services need tweaks to make them more attractive to your prospects we bring expert guidance — substance, style, marketing communication.
It's our most popular strategic tool, can be a hybrid part-way to Business Strategy, and is customized to your interests.
“Almost everyone is busy trying to get the wings to flap faster, rather than asking the questions that might begin to reveal the structural causes of their limitations.”
— Peter Senge,
Renowned consultant and innovator, Author of The Fifth Discipline… innovator in Systems Theory… writing about the difference of his business partner Robert Fritz's consulting approach
Power Up!
Want to know what's behind this innovative Strategic Thinking?
Strategic Secret #1:
You don't have to know what's behind our Strategic Thinking, for it to work brilliantly for you. But you might've thought there's more to strategic thinking than "generic best practices" and fill-in-the-blank questionnaires!
Strategic Secret #2:
Many people want to go beyond "claims" of capabilities, and want to know more. So we spill some of our principles and approach on a special page. (And it will likely provide some good ideas you can use yourself!)
“Perhaps the only thing more rewarding than hiring someone on the gut instinct that they have what it takes to play on your team — marketing savvy, creative excellence, strategic prowess, commitment — is discovering two years down the road and many projects later that you’re still as sure of your decision as you were when you made it."
Randi Drinkwater
Advertising Mgr.
Equifax Marketing Decision Systems
Leica / Erdas Software
Your strategic business needs are specific, and may be in areas, such as…
We try not to throw around to many of those Fortune 500 catchphrases, we employ a do-able and transparent thinking process developed by strategic innovator Robert Fritz, to produce practical results:
-
Practical strategic planning with specific action steps… to create direction, focus and accountability
-
Product & Service Development
-
Addressing issues and dilemmas
-
Making Key Business Decisions
-
Dealing with Management Issues
-
Working out processes that work
-
Team issues, or intersect of business and personal issues
-
…and other issues that come up in your business.
There are all kinds of issues that company owners, directors, and managers deal with, to manage and grow. Best Practices may be best… but often Best Practices don't fit your business needs. Sorting through these business mazes can be tricky, and we bring an innovative skillset to make that happen.
"Every professional sells you on their competency via their portfolio of accomplishments for clients, or by professional recognition. But in a professional you don't just want to pay for their product, you want them to connect directly to your business so they produce the results you are paying for.
Joel analyzed our organization and understood from an objective perspective that although we wanted to expand our business, from a capacity standpoint we were not yet ready to handle an increase. (Otherwise it would be a waste of our marketing dollars, since even if we gained new business, we’d likely deliver a poor quality product.)
By Joel refusing to market for us before we were ready (working with us on strategy, positioning, and building infrastructure), he proved to me not only his ethics, but also his professional competency.
He was unwilling to sell his services to me although his fee would benefit him. He is focused on benefiting your business, not his. This is the highest compliment I can pay — he is a true professional.”
Gregg Frank
Managing Director
Robinson Rabinowitz & Bernstein
Strategic Thinking
Gallery
Is some of your company's thinking stuck in a rut? Many companies and their leaders can get stuck on certain assumptions. We come by these honestly. If you'd like to see what this feels like, and how this can play out in our business actions…
Are you thinking strategically to advance your business goals? This quick presentation to the Sowgrow Marketing Council outlines the case for thinking things through… and may spark some ideas for your own business!
"Hey Joel, tell me why it's a good idea to ignorant!
[ From an informal Zoom presentation to a group of experienced marketing professionals ]
CONFESSION: We really don't like calling this part of our work "Strategic Consulting"!
So if the title “Strategic Consultant” label makes you cringe…we agree!
Some rare strategic consulting is strong...but there's so much "consultant babble" out there, it can make you scream! [ 😱 insert SCREAM! here ] We like to call our work Strategic Thinking. Or Business Insight. Because it’s not boilerplate or 3-ring binder babble. We do: "practical." About "babble" and "practical" … something unusual that happened to MarketPower's "Chief Lightbulb" Joel Alpert. He was ambushed by an iconic multi-billionaire CEO during a presentation of strategic and marketing recommendations to his top executives. The CEO came in and attacked Joel with a barrage of questions showing toxic skepticism of the recommendations. 😱 The executive management team had just been wowed. Joel pushed back against the CEO's "aggressive" questioning. Why the attack, Joel thought, if Joel was helping them?! Joel had worked for weeks on those recommendations, and they were good, or at least Joel thought so.. Why have these be obliterated by a random ambush…even if this guy was the CEO? So Joel gave a to-the-point explanation to every successive attacking question, defending the recommendations, and clarifying any misconceptions that were brought up. The CEO barely nods, walks out without a word. The room was quiet for a minute. "Yikes! Did I just do the right thing?" Joel asks himself. Breathe… Joel retreated to his "onsite office." For 20 minutes after the meeting, Joel expected to be uncerimoniously kicked out and to be headed back to the airport for slamming the CEO's assumptive attacks in front of his execs. About 20 minutes later, the 2nd in command comes by. Turns out this iconic CEO hates hates hates consultants! But -- for the first-time ever, Joel was told — this business icon would pick him up at 12:35 at the South Entrance… to continue the conversation over lunch! In the car Joel asked where we were headed… assuming it was going to be a fancy L.A. restaurant. The boss said we were headed in his 15-year-old Toyota Road Runner to his home in Beverly Hills! The CEO goes to his refrigerator He made a good sandwich, and he even had rye bread. He told Joel that consultants and his underlings often don't tell him the truth — he can't stand that — he likes his reality unvarnished. And he really liked my recommendations and straightforward defense of his points when under attack. Hot damn! It was a great conversation — covering strategy, branding, direct marketing, operations, even tricky decisions regarding personnal and how two of his teams were working together. Lunch lasted over 2 hours! And by the time he got back to his hotel, Joel had a bottle of 25-year-old Balvenie Skotch sent by the CEO waiting for him! That was a really good day!
CEO
ATTACKS
JOEL!
You'll likely find everything you need with the navigation menu. If you want to drill down into the specialized PowerTools we might use to accelerate your business success, you can poke around: Services Index
Grab a cup of MarketPower
30-Minute Complimentary Coffee Consult. In-Person or Virtual.
What do you want to create or tweak? Want to gain vital strategic insight? Or a combination of practical tools for your business?
This efficient high-value consult will provide an objective and unique reality check that often starts our strategic programs.
It's yours, with our compliments.
