PowerBlogSM

Our Thinking...Fully Charged

Joel Alpert stretching a rubber band, while preseting hte concept of Structural Tension, a tool to help create business and personal results

Uncommon insights on business, strategy, branding, marketing, personal branding… patterns that work and don't work… Whac-A-Mole, rubber bands, The Matrix, The Simpsons, Blazing Saddles… & soup.

2 min read

Strategic Thinking

Are you thinking strategically to boost your business… company brand…and marketing communications?

In this fast-paced OMG world, our actions are not always clear, efficient and productive. We want to stimulate fresh ideas and unlock...

Do What Now? Take Action To Bring In Revenue? Wait… So We'll 'Get To Strategy & Branding Later'…?

5 min read

Company Branding

Do What Now? Take Action To Bring In Revenue? Wait… So We'll 'Get To Strategy & Branding Later'…?

Do you want to present a weak website to your best prospects... who respond to blogs/social, but buy based on your brand strategy & marketin

4 min read

Company Branding

Is your BRANDING a “sticker”…or a "stick-shift"? Does your brand really produce business results?

Many business owners and directors of small and large companies fall into the trap of jumping into marketing, before the "marketing infrastr

4 min read

Company Branding

C-Level Execs Ask: What's Our Brand Worth? Why Spend Time & Money Developing Our Brand?

When CEOs try to think about brands, their brains hurt. They're conceptually tricky."“fiendishly complicated, elusive, slippery, half-real/

5 min read

REbranding Your Business

Want To Know 6 Ways Your Brand Identity Actually Influences Your Prospects And Customers?

Step back from the business babble, and you'll see that your brand is perceived in many ways., and those impressions are critical in each

Strategic Business Secrets found in Eggdrop Soup — discover them when you do something different!

5 min read

Strategic Thinking

Strategic Business Secrets found in Eggdrop Soup — discover them when you do something different!

We don’t want nothin' fuzzy in soup. Or in business. Fuzzy ideas, assumptions and expectations affect our strategic thinking...

9 Secret Branding & ReBranding Questions To Empower Your Growth (Part 1)

6 min read

Strategic Thinking

9 Secret Branding & ReBranding Questions To Empower Your Growth (Part 1)

Critical Q's: Haven’t taken a good clear look at your strategy and branding in past 2 years? The marketplace can be rough, take a fresh look

How To Think Through Your Branding or Re-Branding (and Strategy, and Marketing Communications), P2

5 min read

Strategic Thinking

How To Think Through Your Branding or Re-Branding (and Strategy, and Marketing Communications), P2

Key questions about branding or rebranding asked right, bring freshness, clarity, innovation... and new business to your company!

1 min read

Strategic Thinking

(DIRECTOR'S CUT:) Stuck Inside The Strategic Thinking Matrix? Unedited, expanded, with Q&A

Why are so many business task doomed? Why do smart business people get stuck? UNEDITED video blog discussion among some smart marketers…

You May Have Sent SWAT Teams…But SWOT Is Killing Your Vision! Let's Level-Up This Model

6 min read

REbranding Your Business

You May Have Sent SWAT Teams…But SWOT Is Killing Your Vision! Let's Level-Up This Model

Been using the classic SWOT Analysis? Want to know what works and what doesn't about SWOT... and another orientation to strategic thinking?

Welcome To The Deli: Buyers Want Real Meat. So don't try to sell "It's like natural" when it's not

2 min read

Marketing Communication

Welcome To The Deli: Buyers Want Real Meat. So don't try to sell "It's like natural" when it's not

Buyers don't want smiles and bouncing pecs. Watch and listen...it's silly but too familiar! Can your brand really do this these days?

8 min read

Strategic Thinking

Can CHICKEN JOKES lead you to smarter strategic thinking? Wait… "Why DID The Chicken Cross The Road?"

"Chicken Jokes" for business? You can learn a lot fro the funniest strategic business answers to this classic setup line!

Nervous About Branding or Rebranding? Is "Creative" Branding A Potential 300-lb Gorilla?

6 min read

Marketing Communication

Nervous About Branding or Rebranding? Is "Creative" Branding A Potential 300-lb Gorilla?

This isn't Guerilla Marketing...this big gorilla will monkey with branding or rebranding... and you'll slip on a banana!

Do-It-Yourself Branding & Marketing? You Might Want to D-I-Y…but D-OHn’t Even Think About It!

3 min read

Company Branding

Do-It-Yourself Branding & Marketing? You Might Want to D-I-Y…but D-OHn’t Even Think About It!

You can’t fault Homer for trying. But you can't cross a chasm in two leaps! If you can DIYU... great. Or are you bowling in the wrong lane?

2 min read

Strategic Thinking

BRAND-AID Branding: Big Ideas Can Be Small. So Small Ideas Can Be Big!

Nothing Comes Closer To Getting Under Your Skin Than This Simple Branding Idea Most branding efforts focus on name, logo, and...

1 min read

Strategic Thinking

Introducing MarketPower, a different kind of consulting agency focused on smarter strategic thinking

In case you didn't get to the video introducing MarketPower, here is another way of saying howdy. MarketPower is a different kind of...

Does Yer Branding ‘n Strategy Corral Yer Products & Services? Lessons from "Blazing Saddles"

5 min read

REbranding Your Business

Does Yer Branding ‘n Strategy Corral Yer Products & Services? Lessons from "Blazing Saddles"

The Good Guys built a fake copy of the town of Rockridge, so they could set a trap for The Bad Guys who were chasing them. Your business,...

Thinking Strategically?

CEO Attack!

Do What Now?

Strategy: Generative?

"Add" Brandng?

Whac-A-Mole?

Not Rebranding?

Brand Value

Soupy Secrets

Failed Efforts

Stuck In The Matrix?

Swat SWOT!

It's "Like" Natural

Chicken Jokes

Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?

Joel On Zoom - Structural Tension_edited

Joel shares strategic insight which has major impact on brand development, business strategy, and marketing communications.

Presented to a group of experienced marketers, Invited and introduced by Stephanie Richards from the SowGrow Marketing Council, this video blog is a challenge,

testimonail regarding why "ignorance" is good! (first)

testimonial regarding why "ignorance" is good! (4th image)

testimonial regarding why "ignorance" is good!

testimonail regarding why "ignorance" is good! (second image)

5th image - testimonial regarding why "ignorance" is good!

Be Ignorant!

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Our Thinking...Fully Charged

Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?