Are you thinking strategically to boost your business… company brand…and marketing communications?
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PowerBlogSM
Our Thinking...Fully Charged
![Joel Alpert stretching a rubber band, while preseting hte concept of Structural Tension, a tool to help create business and personal results](https://static.wixstatic.com/media/bf5397_a9727759cbbb47d6be38beb28cc518f1~mv2.jpeg/v1/fill/w_294,h_180,al_c,q_80,usm_1.20_1.00_0.01,enc_auto/bf5397_a9727759cbbb47d6be38beb28cc518f1~mv2.jpeg)
Uncommon insights on business, strategy, branding, marketing, personal branding… patterns that work and don't work… Whac-A-Mole, rubber bands, The Matrix, The Simpsons, Blazing Saddles… & soup.
Thinking Strategically?
CEO Attack!
Do What Now?
Strategy: Generative?
"Add" Brandng?
Whac-A-Mole?
Not Rebranding?
Brand Value
Soupy Secrets
Failed Efforts
Stuck In The Matrix?
Swat SWOT!
It's "Like" Natural
Chicken Jokes
Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?
![Joel Alpert of MarketPower presents strategic thinking approach he's calling "Be Ignorant!" to produce better results in business strategy, branding, marketing, management, and all areas of the company; introduced by Stephanie Richards of Sowgrow Marketing Council](https://static.wixstatic.com/media/bf5397_a5bc56499c6e42e8ae84a9b56c57b136~mv2.png/v1/fill/w_140,h_140,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/SowGrow_Logo_edited.png)
![Joel On Zoom - Structural Tension_edited](https://static.wixstatic.com/media/bf5397_e8ab8d901f0c4a2594cedae69f4e5aa3~mv2.jpg/v1/fill/w_190,h_119,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Joel%20On%20Zoom%20-%20Structural%20Tension_edited.jpg)
Joel shares strategic insight which has major impact on brand development, business strategy, and marketing communications.
Presented to a group of experienced marketers, Invited and introduced by Stephanie Richards from the SowGrow Marketing Council, this video blog is a challenge,
![testimonail regarding why "ignorance" is good! (first)](https://static.wixstatic.com/media/bf5397_0ac746bc8273450eb149abc91ce5e793~mv2.jpeg/v1/fill/w_349,h_333,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/CF48909E-D0A0-49A5-97E1-BBC76C6AD5D2_1_201_a.jpeg)
![testimonial regarding why "ignorance" is good! (4th image)](https://static.wixstatic.com/media/bf5397_f3f5a133025a4bcdbb41bae825d186ae~mv2.jpeg/v1/fill/w_504,h_158,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/44B200A5-D3B8-4C6B-911D-E45FC6B69F97_4_5005_c.jpeg)
![testimonial regarding why "ignorance" is good!](https://static.wixstatic.com/media/bf5397_22dd6b0c0fe742bfa62bbc054a7377a2~mv2.jpeg/v1/fill/w_493,h_413,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/A064DFA3-1673-45A3-8F69-AEFA5B76D19C_1_201_a.jpeg)
![testimonail regarding why "ignorance" is good! (second image)](https://static.wixstatic.com/media/bf5397_a27b9a89d66c4046a3a767960379c6be~mv2.jpeg/v1/fill/w_524,h_158,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/529D80B8-5FE9-4FEB-888A-C3E4FD663926_4_5005_c.jpeg)
![5th image - testimonial regarding why "ignorance" is good!](https://static.wixstatic.com/media/bf5397_da2eab55fa8c4e399a0d99bdd3dbb65b~mv2.jpeg/v1/fill/w_522,h_138,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/B03A469A-BA40-4DF9-9871-E283611C1BBB_4_5005_c.jpeg)
Be Ignorant!
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