Q: HOW DO YOU DO DECIDE WHO HELPS YOU BUILD A MORE SUCCESSFUL & PROFITABLE BUSINESS?
A: YOU WANT STRONGER SMARTS & EXECUTION IN STRATEGY, BRANDING & MARKETING… AND HAVE THESE WORK TOGETHER.
Think all consultants and small agencies are the same? Think: Very Different! Our Fractional CMO approach — combining strategy, creative marketing communications, operations, coaching, and more — delivers a wide range of capabilities, resources, and results
What do we do?
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MarketPower brings SMB, Enterprise, and Solopreneur companies specialized expertise and an integrated approach that builds a stronger business foundation.
You won't get the specialized services elsewhere, and not in an "integrated" combination. We boost your strategic actions, your brand, your marketing and processes… to energize your business!
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We mash up…
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higher-quality thinking and execution with our Fractional CMO approach… that you can get on a program basis, or steady basis to develop continuity for your business and among your entire team
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innovative strategic thinking to "connect the dots" to make your programs and processes work.​
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top-level ad agency marketing communications… with engaging award-winning business-building advertising and marketing ideas, with stronger tactics and top ad agency creative impact
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our certified direct response marketing (DRM) expertise can help you reach elusive audiences
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we navigate opportunities… "solve problems" (differently!)… develop practical strategic planning​… improve klutzy processes… bring specialized thinking tools for empowered decision-making
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huge experience working with solopreneurs, small-medium business experience, and enterprise businesses (we've worked for the country's largest ad agencies and directly with Fortune 500, too!)
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we get involved with your business, with a proprietary stance​… can provide level-up executive and team coaching​… and deliver expertise across goals, programs & projects
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pivotal value across many areas of your business… and when you take advantage of a program with our Fractional CMO approach… you can go beyond higher cost per project, to an inclusive package of still higher value.
Yep.
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Structural Consultant
Business Strategy & Advisory Consulting
Certified Professional Direct Marketer
Center For Direct Marketing
Certified Business Communicator
Business Marketing Association
Inbound Marketing Certified Professional
Inbound Marketing University
GOT
JOEL?​
Joel Alpert
Chief Lightbulb
Fractional CMO
Strategic & Creative Director
​Hi...Joel Alpert here.
I know your company's business interests are important to you...so I think you'll want to know what kind of experience and background I personally bring to your party:
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Results and Awards working with biggest clients in the U.S. at the country’s top-tier ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…specializing in their Direct Response Marketing divisions which demand quantifiable results. And we've worked as a "Secret Weapon" for others!
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Consulting skillset draws on multiple sources, and is heavily influenced by a decade+ of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster. (More here: Strategic Thinking.)
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Trained and work with legendary industry icons of the Direct Marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier… diving into the marketing psychology, testing, and choices for headlines, offers, specific phrasing, colors, and more
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Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound Certified Marketing Professional (Hubspot)…Structural Consultant…
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A shelf-full of awards from our professional peers… for the combination of strategy, creativity and results. Including prestigious recognition from Business Marketing Association, Direct Marketing Association, International Association of Business Communicators, John Caples International, International ECHO Awards, Technology Association of Georgia, Atlanta ADDYs, Birmingham ADDY's…
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Work with some of the biggest and smallest companies in Atlanta and across America — bringing big business experience to a SMB . We've worked with companies like AT&T and Verizon… Kimberly-Clark and Equifax. Management consultants, one-person businesses, start-ups and non-profits. Check the client list.)
All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get good pizza!​​​​​​
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Beyond a variety of work hats… our Chief Lightbulb's interests include…
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photography (he was reporter/photojournalist for weekly newspapers in NYC)
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plays steel-string acoustic guitar
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hike / bike / rollerblade
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ashameless, incurable punster
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usually had the lead role in school plays... and as an adult, sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat
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taught and does coaching for Technologies For Creating (it's like literacy in "how to create what you want in your-life")
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organized a special CERT program (Community Emergency Response Team, part of Homeland Security and FEMA) in my commnity; rewrote the module on Terrorism Awareness and Active Shooter scenarios
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makes a pretty mean homemade gluten-free pizza
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designed theatrical lighting for dance & theater companies in NYC
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once got some timely help from the Mafia (if they existed) in Brooklyn
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likes to learn new things, from business & marketing… to human potential and Kaballah...technology and anything else
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called "Uncle Joel" by a number of young'uns
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likes to tend his two gardens
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…and is often up to something new.
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This business is called MarketPower for good reason.
Grab a cup of MarketPower
30-Minute Complimentary Coffee Consult. In-Person or Virtual.
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What do you want to create or tweak?
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Gain vital strategic insight?
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Empowered Brand or ReBrandi?
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Stronger Marketing Communication?​
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Effective Direct Response Campaigns?
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We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.
This fast high-value consult will provide an objective and unique reality check that often starts our strategic programs.
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It's yours, with our compliments.You're buying coffee. Dark, no sugar.
